I am a UX Generalist with a diverse background, hands-on skills, and deep understanding of user-centered processes.

As an Interaction Designer, I work with multi-functional teams of different sizes, am responsible for understanding requirements from the business and user expectations as well as the technological constraints and opportunities of devices and the context in which they will be used.

As an Information Architect and Planner, I create a strategy on organizing and categorizing information to form rewarding experiences as users move through the site to a desired goal. The pages are then crafted in a meaningful way so users can navigate and find the information they need.

I believe User Experience is a mindset and a mean of solving design problems for businesses and for people using the products or services.
 

UX Capabilities

Conceptual Mapping

Heuristics Evaluation

Persona Development

Behaviors & Habits

Design Systems

Information Architecture

Interaction Design

Functional Specs

Use Cases & Flow Charts

Lo - Hi Fi Prototyping

Brand Strategy

Creative Direction

 

Corporate Experience

bally

baynote

chanel

cielo

cisco

clarins

dmc

ebay

fox

nbc

ralph

salesforce

tiffany

vogue

ws

wwd

yp

 
 
 
 

Agency Experience

adaptive

digitas

organic

mcd

merkeley

mmb

rmg

tribal